“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

"For the past five years, AMC has sought out crucial revenue that is not reliant on the increase of base ... CineMedia's proposal to place ads right before the start of a movie - despite Regal ...