HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the matter — and that change over is now live.

As the nation reels in all the sudden, horrible change of this grim moment, it feels increasingly impossible to ever go back—to somehow reverse entropy’s course and return to the relative Eden of a simpler, more sensible time. Like, say, May of 2020, when the streaming service HBO Max launched.

With the last rebrand, you had to hunt down a whole new app to install. This time, the change is slipping in almost unnoticed.