Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Cooper Flagg officially began wearing New Balance basketball shoes on the court at the 2025 NBA Draft Combine. Pat Benson | May 14, 2025 Cooper Flagg wore the New Balance HESI LOW V2 at the 2025 ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Cooper Flagg has been signed to New Balance since August 2024, with the brand making a big bet on a player assumed by many to be one of the next superstars of the NBA. Cooper Flagg's full # ...

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

Tyrese Maxey will release his own two-shoe PE colorway with New Balance. Check our Sneakers news for more breaking content!

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Sure, Flagg won't be able to wear New Balance on the court for a year. But that's just a year. This time next year we'll be talking about what Cooper Flagg might do in the NBA.