WhatsApp, long known for its ad-free messaging, is about to break with tradition and introduce advertisements for the first time. WhatsApp, owned by Meta, announced that ads will soon appear in the app's Updates section,

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery section, and advertisements embedded in the Status feature, WhatsApp’s answer to Instagram Stories.

These ads dilute that value and make it like every other social platform filled with marketing noise. Worse!” The introduction of advertising represents Meta’s effort to monetise WhatsApp’s massive user base of over two billion monthly active users.

WhatsApp announced on Monday it will introduce its boldest advertising features yet, marking a significant shift for the messaging platform that has largely remained ad-free since its