WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad features will appear in a section called Updates, which is a separate tab at the bottom of the app. WhatsApp claims to have 1.5 billion users globally.

However, WhatsApp has assured its users that these new features are confined to the Updates tab and will not affect personal messaging.