North Carolina head coach Bill Belichick held a press conference on Sept. 9, providing some nuggets about the Tar Heels

Bill Belichick must shake off rejected trademark applications of phrases currently owned by his former employer. TCE Rights Management, which lists Jordon Hudson as its CEO, filed 14 trademarks on Belichick's behalf in April.

The back-and-forth between Bill Belichick and New England continued this week when Patriots coach Mike Vrabel disputed Belichick's claim of being unwelcome in Foxborough.

The North Carolina Tar Heels football team has played two games — showing the entire college football world what its capable of... for now, at least. UNC has n

Throughout that time, Belichick also became known for a few other things, like his famous mantras. One of them, was Belichick’s popular phrase of “Do Your Job.” Recently, Belichick attempted to file for a series of trademarks with the U.S. Patent Office in an attempt to capitalize on his popularity. It didn’t work.

A company owned by University of North Carolina head coach Bill Belichick (left) and managed by his girlfriend Jordon Hudson's has applied for several trademarks.

Paul Finebaum is trying to be open-minded when it comes to Bill Belichick at North Carolina, but he said the coach makes it tough too.

On Saturday, the Tar Heels were able to orchestrate a 20-3 victory over Charlotte, the first victory of the Belichick era, as Hudson watched from the stands.