The Colombian superstar opens up about launching her debut line, her own iconic hair eras, and why she doesn't accept ...

Shakira's initial isima collection consists of eight products that cover a complete hair care and repair routine.

I’m often terrified of trying new hair products. I have scalp psoriasis, and many formulas leave my skin painfully (and ...

With cutting-edge technologies, including patent-pending formulas and a one-of-a-kind TriModal Method™—a new paradigm for total hair health, isima announces its launch today as clinically backed ...

Shakira is the latest celebrity to get into the beauty game, starting with the launch of her hair brand, Isima.

Shakira is 5’2” and about 25% hair. Sitting on a cream-colored couch in a hotel suite in New York City (she’s in town for the ...

But until now, her curly hair-care routine was largely a mystery. With the launch of Isima, the star’s new line of hair products, the secret is finally out (Shakira has been using it behind the ...

I think I’m finally accomplishing that.” With that in mind, Shakira is introducing Isima, a new line of science-forward products designed with the diversity and specificity of Latina hair in ...

Isima also fits squarely into Ulta Beauty’s conscious beauty platform. “It hits all five pillars,” Coy said. “Clean ingredients, vegan, sustainable packaging, cruelty free and they have ...