Kentucky basketball isn’t just aiming to keep pace in the ever-evolving NIL era — it’s making a power move to stay ahead.

Anyone paying attention to college basketball knows that recruiting has fundamentally changed. In today’s increasingly ...

During the second day of the NFL Draft on Friday, April 25, the Wisconsin Interscholastic Athletic Association (WIAA) held ...

College football superstar Shedeur Sanders fell deep into the 2025 NFL Draft, and it certainly cost him quite a bit of money.

Outside of the Shedeur Sanders drama, one of the biggest stories of this year’s NFL Draft was the slide of quarterback Quinn ...

In a 293-108 vote, representatives of WIAA member schools approved an NIL provision at the organization’s annual meeting in ...

Ashton Jeanty famously turned down a lucrative NIL payday last year to stick with Boise State.  The tailback chose continuity ...

One perk of NIL deals is that more college athletes are staying in school instead of going professional immediately, ...

The UCLA Bruins have made national waves in the world of college football, securing the commitment of four-star quarterback ...

To play or not play? That is the question for college football coaches considering spring games in this new era of college ...

The potential to profit off their name, image and likeness away from the sport both intrigues and concerns athletes heading ...

Rick Pitino continues to downplay his NIL budget at St. John's even though he has a literal billionaire who is willing to ...