Bad Bunny became a global superstar, and the next Super Bowl headliner, by leaning into his native Puerto Rico — which remains the driver of his creativity.

Bad Bunny’s “Debí Tirar Más Fotos” world tour kicks off on November 21 in Santo Domingo, Dominican Republic before further stops throughout Latin America and later in Australia, Europe and Japan in 2026. The musician has opted not to tour in the US, citing fears of ICE actions.

As Puerto Rico's unofficial artistic ambassador, Bad Bunny's vision is clear to those paying attention: move beyond the surface-level tourism and embrace deeper, community-driven travel. He promotes a more intentional approach that invests in Puerto Rico and celebrates its vibrant heritage beyond its most popular attractions.

The performer's mix of masculine and feminine style evokes a long history of Puerto Rican artists using drag as political protest.

Bad Bunny has become one of the world’s biggest music superstars. Here’s a breakdown of his net worth in 2025 and how he built it.

Best known for his 2018 hit “I Like It” with Cardi B and J Balvin, Bad Bunny first rose to fame with “Diles,” which has grown to over 1 billion streams.