You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

With Meghna Chakrabarti Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S ...

Nails scraping on rough fabric. Stories told in breathy whispers. Lips smacking and teeth crunching. For some, these sounds do little more than make the listener feel unsettled or disturbed, but for a ...

A dorm is a hard place to sleep in. There are people down the hallway having a loud party. There’s the uncomfortable mattress that barely fits your body. There’s probably someone also trying to sleep ...

Today, in “Maybe the weirdest thing we’ve ever had to watch for work” news: W Magazine recently recruited Parks And Recreation and Legion star Aubrey Plaza for its ongoing, aurally uncomfortable video ...

Take a break from all of the depressing and infuriating news about the Grifter-in-Chief and sit back and relax while listening to the sweet and soothing sounds of animal ASMR, featuring Freddie the ...

Let's tell you all about the bizarre viral trend taking over the Internet and YouTube. Mukbang is a mashup of two Korean words: “mukja,” or “let’s eat”; and “bang song,” meaning "broadcast." The act ...

ASMR stands for “autonomous sensory meridian response.” It’s a rather dry term considering the fact that it stands for a physical sensation that millions of people describe as a peaceful, joyful ...