ASMR – short for autonomous sensory meridian response – is a physical sensation that has dominated a corner of the internet for the best part of a decade. It has a dedicated following, with more than ...

Shh… hold your forearm up to your ear and run a hand along the skin. Listen. Does it sound soothing? ASMR (autonomous sensory meridian response) content exploded ...

A sedative tingling feeling that slowly forms on the scalp, prickling as it descends its way over the entire body before finally becoming an immersive physical experience that collapses the acoustic ...

London’s Design Museum has collaborated with the ArkDes centre in Stockholm, Sweden to present the UK’s first-ever exhibition dedicated to the sensory phenomena of ASMR. Looking at the subject from a ...

I like to be stroked. And no, that’s not a kinky opener for my Tinder bio or an admission that I believe I’m a cat trapped inside a human body. Since I was a child, if anyone stroked my skin or hair I ...

Some love it, some loathe it. But while ASMR has been a major trend on the Internet for the last decade, this relaxation method has rarely been the subject of a full-blown exhibition. Now, the concept ...

ASMR, or autonomous sensory meridian response, became the most searched term on YouTube in 2023, with a total of 79.5m searches. It’s an online powerhouse, redefining the way people think about ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Trends develop here, there and everywhere on the internet, whether it’s the current BirdBox challenge inspired by Netflix’s new film or cake frosting videos on Instagram. One of the most recent trends ...

Last summer the candymaker Reese posted a feature-length video on YouTube called Reese the Movie. In a Reese-orange room, five popular YouTubers sit around a Reese-orange table and whisper into their ...