On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...

Part 1 of the TED Radio Hour episode Work, Play, Rest - Part 3. Why do so many people experience brain tingles when watching ASMR videos? Physiologist Craig Richard shares the science behind the ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

She whispers to you as she takes a pink cloth to your cheeks. The cloth touches the edges of the camera lens, and the mic picks up the soft brushing sound. “And we’ll get your nose,” she breathes as ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. If you’re reading this, you’re probably stressed. Never fear: We ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Maybe you've seen one of the millions of videos devoted to ASMR on the internet, or perhaps you experience the brain tingles yourself. Here's what you need to know about the phenomenon, adapted from ...

Does listening to a whisper send a tingle through your scalp? Do you find watching the snip of scissors around your ears at the hair salon soothing? How about the sound of nails clicking softy, the ...

To give some idea of the seismic level of popularity around ASMR, the most-watched YouTube video on the topic has earned four times the amount of views as Netflix’s most-watched film ever. In it, ...