Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

That’s the bar set by Emily White, Instagram’s director of business operations, last May, when Fast Company interviewed her for our recent profile of the company’s CEO Kevin Systrom. At the time, ...

To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

First things first, what are we referring to when we talk about ‘rich media’? Basically, every ad that includes multimedia features – such as audio, animation, video and other traditional elements ...

A basic definition of figurative language is language that is used in an exaggerated fashion to represent an idea. Advertising puts figurative language to good use. Once you develop an understanding ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...

You’re probably aware that LinkedIn is one of the best places to reach the business market. The network has almost 740 million members and is the most trusted of all the social media sites. Maybe you ...

Creating shared value (CSV) has been a buzzword in the advertising industry in recent years, with thousands of such campaigns being submitted to Cannes Lions annually. For some industries, it is ...

Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote ...