DoubleVerify, a company that builds software for digital media, began trading Wednesday. It attempts to help advertisers ensure placements are viewable, non-fraudulent, in the correct geographies, and ...

Forget the economic downturn: Internet Advertising Bureau figures suggest that Australian advertisers spent $1.5 billion on internet ads in the year ending 30 June: a 27 per cent increase over the ...

Many investors have become familiar with digital ad companies that operate ad marketplaces like Alphabet's Google and The Trade Desk. Names like Magnite and PubMatic, which help publishers list ad ...

I often hear the following: “My board is concerned we’re giving up value by not investing in our own advertising technology.” The idea that proprietary ad tech should add value — like other ...

An advertising-software maker that's long been in the crosshairs of anti-spyware groups is suing seven former distributors of its application in a continuing effort to clean up its image. 180solutions ...

Google’s widely used advertising software for publishers suffered an outage of more than 2½ hours Thursday evening that affected numerous publications large and small. During the outage, publishers ...