A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Fraud accounts for 22% of yearly digital advertising expenditures, resulting in losses of up to $84 billion for advertisers annually. Digital ad fraud involves deceptive practices where fraudulent ...

Apple has begun selling its own advertising inventory for Apple News for the first time, Axios reported. Previously, the tech giant was relying on third-party vendors to sell ads within its News ...

Netflix’s ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November. Engagement on each of those accounts is now 41 hours a month. The stats were ...

The 38th USA TODAY Ad Meter is almost here. Ahead of the Super Bowl commercial rush, here's everything panelists will need to know in 2026.

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

Listen to more stories on the Noa app. These days, turning on my Amazon Fire smart TV is like a reflex test. Hesitate for even a second, and the home screen starts blasting an ad for the latest show ...