Meta's new ad model, which requires less personal data, has received EU approval, avoiding daily fines. Europe's approach ...

Everyone knows that Uber was the first to capture transportation business markets in major cities worldwide. We also know that Uber has grown exponentially over the last decade, turning from a global ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Reports this past month that Netflix is accelerating its move to an ad-supported tier have ...

Statistically speaking, Gen-Z and the subsequent generation are significantly less engaged with traditional television viewing than their predecessors. According to a report from Morning Consult, ...

To comply with the Digital Markets Act, Meta has agreed to tweak its “pay or consent” advertising model for Facebook and ...

The Commission said it will assess a revised version of Meta's pay-or-consent ad model for Facebook and Instagram that will ...

Netflix has held Madison Avenue at arm’s length for years. Now, the popular streamer wants to draw the advertising industry in a tighter embrace. After years of resisting the prospect of running ...

Hyeri's 11-year journey as one of Korea's most trusted ad models reflects lasting success and deep brand loyalty. Hyeri, once the youngest member of popular girl group Girl's Day, recently celebrated ...

The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...