Allstate today is unveiling an omnichannel campaign ahead of the Allstate Sugar Bowl on Jan. 1 that plays on the classic trend of making resolutions for the New Year, according to a press release ...
The new @Mayhem Twitter handle will provide devoted followers the opportunity to engage with Mayhem in a new way. Mayhem will also begin appearing on Vine and Instagram with extended content (videos ...
More than a year after being sidelined from Allstate’s advertising, Mayhem, the insurer’s trickster character long played by actor Dean Winters, is back. He first appeared in ads that ran during the ...
The Allstate campaign, which was created with Leo Burnett Chicago, cleverly has its mascot character go through the same experience that many consumers have at the beginning of a new year, when they ...
Allstate is reportedly reviving a popular character from its commercials. Actor Dean Winters became known for playing the dastardly and destructive Mayhem in the insurance provider's comical ads, ...
It’s March, so that means Madness (at least when it comes to NCAA Men’s Basketball.) And if you’re Allstate, Mayhem and Madness go hand in hand. With brackets and bracketology the topic of the moment, ...
Matthew Geagan is a sports producer for CBS Boston. He has been part of the WBZ sports team for nearly 20 years. He moved over to the web in 2012 and has covered all the highs (and a few lows) in ...
Allstate's new agency Droga5 is bringing a quirkier tone to the insurance giant's advertising—and it's doing so without using the company's long-running Mayhem campaign. In interviews last week, ...
Are you a print subscriber? Activate your account. By Brian Bonilla - 58 min 45 sec ago By Tim Nudd - 1 hour 13 min ago 2 hours 43 min ago By Garett Sloane - 2 hours 58 min ago By Tim Nudd - 3 hours ...
Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. What's interesting about this new approach is how diametrically ...
Despite having a substantial acting resume under his belt, Dean Winters is still best known as Mayhem from the eminently rankable Allstate Insurance commercials. That's where he warns viewers about ...
It’s March, so that means Madness (at least when it comes to NCAA Men’s Basketball.) And if you’re Allstate, Mayhem and Madness go hand in hand. With brackets and bracketology the topic of the moment, ...
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