It goes without saying that every product introduced to potential customers must be of value to them. But exactly how do you explain it to the audience, especially if your offer is a technically ...

As a marketing guy, and even when I was an engineering manager, I make a lot of presentations. I’ve also been on a couple of presentation courses over the years. The most recently by Nancy Duarte, ...

MVRDV's animation for the China Comic and Animation Museum in Hangzhou helped get the commission in 2011. Does the best design always win a competition? Not necessarily. Vying for a commission is a ...

After the latest debacle on the municipal ballot with the event center, I thought now might be an excellent time to discuss the art of presentation. Some say success is all in the timing but timing ...

Most professional photographers, designers and artists struggle to get their work in front of prospective clients. In the old days, this meant putting together a portfolio and shipping it by courier.

Yesterday I was cruising the grocery store aisles for sugar for my morning coffee-fix. From about 20 feet away, I immediately noticed something – the packaging on my familiar brand had undergone a ...