Virtual fitting rooms, augmented reality applications, product information displayed via iPads -- there is no doubt that the traditional high-street retail experience is changing and the trend for ...

Retailers are gradually catching on to the potential for providing virtual try-on experiences in the e-commerce environment to improve consumer confidence and reduce returns. But there is also a case ...

Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...

Microsoft’s Kinect has been put to work in a Russian branch of clothing retailer Topshop–all in a bid to help customers “try on” clothes without the need to strip down in the fitting room. The virtual ...

Asos is giving shoppers a simulated view of what its new clothing looks like on a model―all while putting preventative measures in place to keep the models and employees alike away from COVID-19 risk.

US-based visual messaging giant Snap Inc. unveiled new shopping and fashion features using augmented reality (AR) on Wednesday, with users now set to be able to try on and purchase products through ...

Discover the top augmented reality companies shaping 2026. Compare leading AR innovators by use case, technology, and ...

New features simplify equipment rental decisions and boost jobsite productivity STAMFORD, Conn.--(BUSINESS WIRE)-- United Rentals, Inc. (URI), the world’s largest equipment rental company, today ...

STAMFORD, Conn.--(BUSINESS WIRE)--United Rentals, Inc. (NYSE: URI), the world’s largest equipment rental company, today announced the launch of two new features in its suite of digital tools: Smart ...