“Augmented Reality” means that holding black-and-white squares in the magazine up to a computer’s camera triggers online content, thus augmenting the reality of a print magazine with the promise of ...

With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...

Print-triggered augmented reality advertising is coming to VR headsets. HTC has just launched a new capability that can integrate physical print content into virtual reality environments. The ...

I sat down with Julie Shaffer the other day to talk a bit about augmented reality's role in print. Before this conversation I can't say I imagined there was a bright future, but Julie was quick to ...

Adidas Group company TaylorMade Golf is giving magazine readers the chance to play with a new club by using augmented reality to interact with the brand?s ad. Readers of Golf Digest and Golf Magazine ...

Sign up for The Media Today, CJR’s daily newsletter. A post on Techcrunch Europe yesterday alerted us to an experiment by the German daily Sueddeutsche Zeitung to ...

Some may say that print is dying, but that's not exactly the case. It turns out that print magazines can still find new ways to be innovative in ways we never imagined possible. Don't believe me? Then ...