B2B customer experience is evolving, and most teams aren't ready for it. Here's why.

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Customer experience is a major focus of the B2C world, but it’s ...

Anyone who has been involved in a B2B sale knows how complicated and frustrating the entire process can be. In fact, CEB asked thousands of senior executives at companies around the world to describe ...

B2B businesses deploy a variety of tactics to drive growth and compete in their industry. For example, they may compete on product innovation by delivering a better mouse trap than anyone else in the ...

The game is changing for business-to-business(B2B) customer service organizations. Not only are B2B companies increasingly looking to customer service for growing revenue and brand value, but business ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Opinions expressed by Entrepreneur contributors are their own. During the past couple of years, we’ve all had a front-row seat at the B2B digital transformation, and it has become clear that great B2B ...

Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

Now, more than ever before, customer service is vital to business well-being. Word of mouth, always the most powerful endorsement a brand could get,… Now, more than ever before, customer service is ...

Intershop Commerce Platform AlephFront debuts as dedicated Intershop B2B integration subsidiary of Aleph Archives More ...