The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

B2B content has a reputation for being dry, which makes engagement a hurdle for marketers and a feeling of trust an even bigger hurdle for prospective buyers. However, videos hit eyes and ears at the ...

B2B marketers are under constant pressure to prove performance, but it isn’t always an easy task. Many struggle to connect ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is essential. Powerful brand storytelling creates long-term memory structures in the ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...

B2B marketers reach their customers through different channels, and if these channels start competing with each other instead of working together, it creates a conflict. One channel trying to undercut ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

Get a room full of B2B marketers together, and you’ll notice a trend. No, it’s not a passion for AI – it’s a sense of frustration that we don’t always get the respect and appreciation of the C-Suite ...

Most B2B marketers rely on third-party cookies for targeting and retargeting purposes. However, in 2024, we are finally going to see the depreciation of the cookie as the last major cookie user, ...