Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

If you were a fly on the wall of many marketing meetings you might think there’s no room – or even need – for marketing planning these days. The discussion is quite likely to be about marketing as a ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

Strategic B2B marketing plans are an absolute must today, like never before. Companies have amazing marketing tools at their disposal these days. Just ten years ago no one had heard of social media ...

At a time when many businesses are struggling to remain profitable, marketers need to focus on building systems of revenue attribution. The first half of 2020 created shockwaves across businesses, ...

As agency owners, we’re entering that familiar time of year when marketing leaders begin their annual planning cycle. For many of our clients, this season brings a focus on reviewing the successes of ...

Achieving aggressive, business-to-business (B2B) sales growth is now easier than ever, starting with a holistic strategic marketing plan United States, 9th Sep 2024 – Innovaxis, a leading B2B ...

2020 has been laden with challenges for companies, but when I think about the current state of the B2B marketing landscape, I realize this year has also been setting the stage for much-needed ...

Smart Insights, a website offering marketing advice, has created a helpful infographic that lays out seven steps to executing an effective B2B marketing plan. While many B2B companies are good at ...

The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ...

Forrester Research has released its Planning Assumptions for 2022 to help B2B marketers align priorities and make strategic business decisions amid continued uncertainty. As B2B executives think about ...