The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

As part of The Drum’s B2B Month, jurors from The Drum Awards for B2B reveal what the strongest work gets right and where teams need to evolve to meet rising expectations. To understand what ...

Social media has become an important tool for marketing to consumers. But what about in the business to business space? It’s harder than you might think. Social media has become an important tool for ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

In today’s busy world, B2B content needs to work harder than ever before in order to cut through the clutter and be remembered positively. The opportunity for brand loyalty versus brand loathing can ...

B2B sales are an area that’s only becoming more competitive. The fact is that more people than ever before are trying to get people to choose their businesses. Making social media work for B2B sales ...

Discover why traditional B2B buyer journeys no longer work and how the Wheel of Consideration offers a modern, buyer-centric approach. Learn how to engage, nurture, and convert today's complex buyers.

Opinions expressed by Entrepreneur contributors are their own. Online tools and software products are used by companies from small business to enterprise. They’re powerful, essential and likely to ...

Have you ever noticed how the tech we love and use every day seems designed more for our personal lives than for work? Think about the big players in tech—Apple, Google, Samsung. They make these ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

NEW YORK--(BUSINESS WIRE)--GlobalWebIndex, the leading supplier of digital consumer insights to the global marketing industry, today launched its Workforce dataset to help Business-to-Business (B2B) ...