This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...

The business-to-business (B2B) buying journey is complex. Unlike consumer purchases that typically involve one buyer and one business, B2B selling often requires companies to connect with multiple ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed like worlds apart. If you were a B2B marketer, your job was all about formal pitches, focusing on data and ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

Klaviyo B2C CRM unifies marketing, service, and analytics to power a new era of growth and customer relationships. BOSTON--(BUSINESS WIRE)-- Klaviyo (NYSE: KVYO), the company that powers smarter ...

I see many business-to-business (B2B) companies tempted by the scale and visibility of business-to-consumer (B2C) markets, but few realize how fundamentally different the playbook is. Moving into B2C ...

NEW YORK--(BUSINESS WIRE)--Pipedrive, the easy and effective sales CRM for small businesses, has appointed Marc Waxman as VP of Demand Growth. With vast B2B and B2C demand growth experience, Waxman ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the scale, visibility, and brand reach of B2C markets. But the leap from ...

BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management ...