Social learning theory, developed by psychologist Albert Bandura, uses theories of classical and operant conditioning. But in this theory, the environment plays a large part in learning. We model ...

Kenton L. Burns, Social Learning Theory and Behavioral Health Care, Psychotherapy and Psychosomatics, Vol. 32, No. 1/4, Strategies in Psychosomatic Practice and Research: Proceedings of the 12th ...

Behavioral learning theories, often referred to as stimulus-response theories, focus on the premise that learning occurs in response to external cues or stimuli that the consumer is exposed to.

A key objective of behavioral science research is to better understand how people make decisions in situations where outcomes are unknown or uncertain, which entail a certain degree of risk.