For example, Herb Gintis (2009), an economist who specializes in evolutionary biology and game theory, has argued that the central unifying principle underlying the behavioral sciences is the view ...

Behavioral economics combines psychology with economics to help explain a consumers decision-making around money. Learn principles, examples and other details related to the theory.

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a ...

Kenton L. Burns, Social Learning Theory and Behavioral Health Care, Psychotherapy and Psychosomatics, Vol. 32, No. 1/4, Strategies in Psychosomatic Practice and Research: Proceedings of the 12th ...

One of the questions raised by evolutionary theory is how cooperative behavior, which benefits other members of a species at a cost to the individual, came to exist. If only the fittest survive ...

When it comes to financial affairs, there are two schools of thought: Traditional financial theory and behavioral finance.