Super Bowl LVIII proved to be a game for the ages, with the Kansas City Chiefs pulling off an overtime win over the San ...

And why is the Super Bowl’s halftime headliner Usher showing up at the end and NOT doing a Walken impersonation? Small wonder this overhyped ad is also in the running for Best Missed Opportunity. Sigh ...

5) Squarespace “Hello Down There” This ad was directed by Martin Scorcese, one of the best filmmakers of all ... reminding viewers to file their taxes on Super Bowl Sunday may not resonate ...

11 hours 50 min ago By Tyler Bishop - 13 hours 30 min ago By Asa Hiken - 15 hours 4 min ago By Garett Sloane - 16 hours 20 min ago By Brian Bonilla - 16 hours 20 min ago By Ad Age Staff - 4 months ...

Super Bowl 59, one of the most anticipated sporting ... Hopefully, companies will take advantage of their spots and make the best commercials for the fans.

By Tim Nudd - 1 hour 14 min ago By Adrianne Pasquarelli - 5 hours 42 min ago By Erika Wheless - 5 hours 42 min ago By Brian Bonilla - 5 hours 42 min ago By Tim Nudd - 5 hours 42 min ago By Ad Age ...

A 30-second Super Bowl commercial cost $7 million in 2023. Costs have risen more than $5 million in the last 20 years, though viewership has not significantly changed. While the Super Bowl is a ...

Not only does the halftime show routinely net insane ratings (it gets more eyeballs than any awards show), but with each passing year, Super Bowl commercials — which are essentially as big of a ...

The best-ranked ads included spots from Google, Dove and CeraVe, according to Northwestern University's Kellogg School of ...

This year’s Super Bowl continues its reign as the most expensive ad real estate on television. Brands are shelling out roughly $7 million for 30 seconds of ad time. That is an astronomical leap ...