"Red Cup Day," a favorite Starbucks holiday tradition that offers customers free reusable cups, takes place this week -- but there's a catch.

Holiday drink season has arrived with cafes and restaurants across the country now serving peppermint, gingerbread and cookie-flavored beverages in "red cups." Why it matters: Businesses are capitalizing on holiday cheer to create a buzz and drive sales.

Tis Red Cup Day at Starbucks. That means free limited-edition red holiday cups for those ordering select holiday beverages at the coffee shop chain. This year's reusable cup is made with 95% recycled materials and will only be available while supplies last,

It is Red Cup Day at coffee giant Starbucks, an unofficial holiday for java fans who enjoy discounts and rewards. Here's how it works: Stop by a participating Starbucks store on Thursday and get a free,

This year's reusable cup is made with 95% recycled materials and will only be available while supplies last, the company announced Wednesday. Customers who return to Starbucks wit

Thursday, Nov. 14, is Red Cup Day at Starbucks, one of the most anticipated days of the year for Starbucks fanatics. Here's how to get a holiday cup.

Customers who order any size handcrafted holiday beverage will get a free limited-edition reusable red holiday cup.