In the ever-evolving landscape of search engine optimization (SEO), understanding the nuances of different search engines is crucial for maximizing online visibility. Yahoo and Bing, though often ...

Microsoft Bing may use ProductGroup markup in the future for its "captions" in the Bing Search results. Fabrice Canel from Microsoft said while they do not support it yet, "it’s on our radar" and "the ...

Fabrice Canel from the Microsoft Bing team told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value. He said on X, "SEOs should focus on conversion.

Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search ...

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills. SEO is far from dead – it’s simply changed beyond ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Every successful freelancer knows that it takes a thorough ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Vikki Velasquez is a researcher and writer who has managed, ...