If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

A brand’s value can also be reinforced by the founder’s unique knowledge, background, expertise or personality. 3. Create your new brand logo. Logos are essential to your business’s success. It ...

Think logos are tacky? No more. Fashion has shifted from giant Gs and Cs to quiet branding that lets men and women subtly ...

My friends and I spent three days and three nights on a private yacht in Belize for about $1,000 each. The experience was an ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

By asking thought-provoking questions, financial advisors can motivate business owners to carefully consider planning ...

Many gained on the prospect of lower taxes and the relief from uncertainty. But bonds declined on forecasts of bigger ...

From January 6, Microsoft Business customers will automatically switch from the classic Outlook to the new Outlook. This is ...

Consumer car finance business volumes and value both rose in September, latest figures show. The Finance & Leasing ...

Nokia (GB:0HAF) has released an update. Nokia Oyj has repurchased 1,848,551 of its own shares at an average price of 4.27 euros per share, as ...

Analysts say the companies offering returnless refunds do it somewhat sporadically, typically reserving the option for ...

When you buy through our links, Business Insider may earn an affiliate ... These user-experience factors, along with its overall value and flexibility, place it ahead of its competition among ...