Marketing’s new mandate: Why AI is forcing CMOs to think like ‘mini CEOs’

Fortune hosted a panel of marketing leaders following the Cannes Lions International Festival of Creativity to discuss AI’s ...

CMOs Are Essential Partners In Continuous Strategic Planning

Chief marketing officers already operate at the cross-section of customers and key internal teams, so they can play a vital ...

The 25 most innovative CMOs of 2026

Business Insider's list of the most innovative CMOs spotlights marketers who are pushing brands into new territory and ...

CMOs are tasked with driving AI-era growth - but many sacrifice long-term brand building to win influence, new study finds

Lippincott today launched CMO Outlook 2026, a global study of more than 500 marketing leaders, revealing a growing disconnect: while CMOs are increasingly expected to drive business growth and lead AI ...

Why Hundreds Of CMOs Say AI Fails In Marketing—And What To Do About It

Almost no one can say.​ That's the disconnect I've heard in conversations with hundreds of marketing leaders over the past ...

Deloitte Digital's Mark Singer says CMOs have to be OK with ambiguity

Successful CMOs need to be entrepreneurial and comfortable with ambiguity, said Mark Singer of Deloitte Digital.

Marketers Talk Storytelling and Brand Building at Cannes Lions

Every brand has a story to tell in the modern era of reaching consumers across a multitude of platforms. Storytelling is key ...
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The growth barriers CMOs can’t solve alone

Bloomberg Media and Lippincott’s latest research shows why marketing performance increasingly depends on influence, alignment and support across the business.