In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high-performing growth engine.

Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Those are the words from Sovan Bin, the CEO and founder of ...

According to Salesforce, the leading CRM provider (and more on them in a moment), CRM software grew out of the contact management software of the 1980s, which in turn was meant to provide a digital ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Half of all businesses today believe that the quality of their CRM data is only somewhere ...