But this time the changes will not take place over hundreds of years, but within a generation or so. Four steps to change What is bringing about this change now?

As technology becomes cheaper, more ubiquitous and more immersive over the next 10 years, there’s no reason to think this trend will change.

They probably thought they had enough time to deal with the market changes and handle the transformation in a controlled manner.

In this piece, we review the technological advancements over the last decade and anticipate what revolutionary changes may be in store for us over the next 10 years.