Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...

Jo Craig (they/them) is a writer on Game Rant from Scotland and has been in the industry for nearly a decade dissecting comic book movie trailers for hours and diving headfirst into horror. They still ...