For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...

Pepsi not only used the Coca-Cola polar bear as a focal point of its 2026 Super Bowl ad, but the company also added a few twists along the way. However, the commercial begins with the bear taking a ...

The clues aren’t exactly subtle. First comes a paw print in the snow. Then thunderous footsteps echoing through Pepsi’s offices. Finally, a blindfolded polar bear steps into frame. Super Bowl viewers ...

"The Choice," directed by Academy Award®–winning filmmaker Taika Waititi, exposes a phenomenon called The Pepsi Paradox – the idea that when labels and bias disappear, cola drinkers prefer the taste ...

Remember the Coca-Cola polar bears? Now let's talk about a different kind of bear. Coca-Cola's flagship beverage is bubbly, and some may argue that the same can be said about today's market. A ...

Pepsi is "rewriting cola history" with a cheeky new ad campaign that playfully absconds with its biggest competitor's mascot, turning the tables in a long-standing cola rivalry. The popular soda brand ...