Coca-Cola’s AI holiday ad proves that while tech can mimic the physics of snow, it fails to capture the true meaning of ...

For decades, Coca-Cola has used polar bears to advertise and market one of the most popular soda brands in the world. Whether images of the Arctic animal are featured on packaging or star in ...

It's nearly impossible to imagine the festive season without the sight of Santa Claus's cheerful, cherry-red suit, or a ...

UPDATE: Nov. 17, 2023: Coca-Cola will expand its generative AI-fueled “Create Real Magic” platform to allow consumers to design digital holiday cards with brand assets including its iconic depictions ...

A live-action Santa adjusting his glasses and happily reading a letter - Stocknroll/Getty Images Santa Claus is widely known today as a jolly old man with a large belly, big white beard, and a ...

Coca-Cola's holiday commercial, "The Holiday magic is coming." was made using the company's AI platform, Real Magic AI. Real Magic AI works similarly to image generator DALL-E and grants artists ...