The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

NEW YORK, March 17, 2026 /PRNewswire/ -- Colgate(R) Optic White(R), a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the NEW Colgate(R) Optic White(R) ...

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New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. When we’re talking about whiter and brighter ...

Add Yahoo as a preferred source to see more of our stories on Google. A close up of someone smiling. At-home teeth whitening kits or toothpastes are great for getting a whiter smile at home without ...

Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer and retail ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...