Nielsen Wins Approval to Combine First-Party Streaming Data and TV Measurement The Media Rating Council OKs the change, which will combine the company's panel ratings with big data from streamers.

Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The accreditation from the Media Rating ...

C3 Metrics today announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewa ...