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As environmental awareness continues to shape consumer behavior, the NEW Two Sides' 2025 Trend Tracker survey reveals encouraging progress in consumer perceptions of print, paper, and paper-based ...
Meat remains a cornerstone of dietary patterns worldwide, yet consumer perceptions and preferences are evolving in response to health, environmental and ethical considerations. Purchasers assess ...
Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...
“Consumers across all five regions predominantly perceive the greatest benefits from innovations in ‘Digital Communication,’ followed by ‘Food and Nutrition,’ ‘Household Appliances,’ and ‘Computer ...
Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...
The inclusion of numbers in food and beverage brand names tends to make consumers expect the products will taste better and ...
Consumers rarely treat price as an objective datum. Instead, they interpret price through lenses of psychological framing, numerical cognition and contextual cues. Perceptions of what constitutes a ...
Ultra-processed foods have received a barrage of bad press in recent years, resulting in a sharp decline in consumer acceptance. But ultra-processing methods are going nowhere fast. So, what can the ...
Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality? The gut ...
In the pre-pandemic period, measures of consumer labor market perceptions correlated well with the aggregate unemployment rate. However, for more than a year during the pandemic, consumers perceived ...
Consumer Sentiment Sinks In February: Economist Flags 'Unusually Large' Rise In Inflation Perception
Consumer confidence in the U.S. took a bigger-than-expected hit in February as worries over rising inflation weigh on sentiment, posing fresh challenges for the Federal Reserve’s interest rate outlook ...
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