Buyers are more self-directed, more skeptical of promotion and more influenced by relevance, trust and timing than ever ...

In today’s digitally dominated world, consumers are constantly bombarded with advertising messages from every direction. To cut through the clutter, businesses must find new and innovative ways to ...

Do you want to create more engaging content for your audience? Find out what a content marketing matrix is and how to use it. According to the Content Marketing Institute’s Video & Visual Storytelling ...

Learn how to create content that will have the best chances of bringing in sustainable, qualified, and long-lasting organic traffic. When we spend all our time and efforts creating a fantastic ...

Educating others through content has a profound emotional effect on readers. And in the business world–where trust is currency–brands can harness their content as a powerful sales force. This is ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

There's good news, and not-so-good news. First, the good news: B2C marketers are becoming more successful with content marketing. Now the not-so-good news: Many business-to-consumer marketers say ...

In content marketing, "more" has traditionally meant, well, more. Prospects typically consume 13 pieces of content before making a buying decision, according to studies. However, that's the old world.

Opinions expressed by Entrepreneur contributors are their own. As the old adage goes, you have to spend money to make money — so if you want your business to grow, you need to devote resources to ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...