If you’re new to Digital Marketing (or just need a refresher), then you’re in the right place – welcome to Digital Marketing Basics. Digital marketing is such a sprawling landscape of different ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

The marketing industry is always shifting. From traditional television advertising to ad-supported streaming services, the rise of Facebook to the domination of TikTok, and celebrity endorsements to ...

Everyone wants to market to Gen Z. They are, after all, the new generation of consumers — and already represent over $140 billion of spending power. But they’re a challenging group, those Gen Zers.

What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done.

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

In the modern era, it’s all about the visuals. From the explosion of video across social media to the popularity of memes across the internet, visual content marketing has become a vital trend in the ...