If you’re not creating content with SEO in mind, you’re missing out on a massive opportunity. If searchers can’t find your content through search results, a large portion of your potential audience is ...

Building a career as a content specialist often starts with education, getting hands-on experience, and putting together a ...

As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the ...

There’s no denying the importance of search engine optimization. Fully 68% of all online experiences start with a search engine, and organic searches are responsible for 53.3% of all website traffic.

Comprehensive enough to include a range of grammar checkers, SEO tools, plagiarism checkers, and creative writing aids, the ...

Writing as a science student can seem like the most arduous and boring task on the planet. Whether you don’t understand where to start or just don’t have the motivation, this resource will hopefully ...

Jim VandeHei, Mike Allen, and Roy Schwartz have failed to translate the power of the successful rhetorical style pioneered in their political website, Axios, into a book. Smart Brevity, as its title ...

There’s an epidemic out there—an epidemic of bad emails. I really realized it after about the fifth time my boss commented on an email I sent her to look over: “That’s a really good email!” I hadn’t ...

Strong academic writing is not just essential for doctoral studies, but also is critical for future career success. In both academic and professional environments, the ability to communicate ideas ...