Conversion rate is the average number of conversions per user, calculated by dividing the total number of conversions by the total number of users. It goes by two acronyms: CVR (the paid search ...

I am a fan of Conversion Rate tracking. Composed of two basic retail measurements, sales dollars and shopper count, the ratio between these two measures can speak volumes about the performance of a ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Opinions expressed by Entrepreneur contributors are their own. Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving ...