Cracker Barrel faced significant backlash after removing the iconic barrel from its logo as part of a brand refresh. Experts suggest that successful brand refreshes require maintaining core values ...

Uncle Herschel is returning to the Cracker Barrel chair. After online outrage by conservatives who accused the country-themed restaurant chain of changing its values or going “woke” when it rolled out ...

"We said we would listen, and we have," the company said in a statement Tuesday. Cracker Barrel said Tuesday it will be going back to its old logo, amid a public backlash to the restaurant and country ...