Salomon has tapped a former Nike designer as its new global brand creative director. The French outdoor brand has hired Nick Parkinson to the role and will collaborate with the executive board and ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

The landscape of creative direction is more dynamic than ever. To stay relevant, brands have to be prepared for rapid shifts in technology, consumer behavior and competitive saturation. For creative ...