Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

Which is exactly where the best rebrands come in. Rebranding has the power to breathe new life into established names, ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

In the brand’s first portfolio redesign in six years, Butterball aims to tap into modern preferences and connect with ...

The CroWn Chocolate packaging design is a visual treat that really knows how to stand out while keeping things simple and ...

Founded in 1984, CTI’s business focuses on designing and manufacturing custom packaging, including stand-alone trays, container dunnage, precision rack dunnage, seat pallets, and kitting trays.

In tandem with the company’s 50th anniversary, alouette, the cheese brand welcoming Americans to the unexpected wonders of ...

I can divide my life into two main eras: before I traveled with packing cubes, and after. Pre-cube, I tended to just stuff all of my items chaotically into my suitcase, which meant I was in a ...

With today’s markets attempting to target consumers on a more personal and emotional level, holographic stickers serve as ...

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, the founder of Parade.

Ricky Choi, a co-founder of Nice Laundry, was frustrated by how fulfillment centers handled his brand’s socks and underwear.

The app that is on everyone’s lips helps with the simple task of packing your bags for your ... The second is that the color scheme, text, and logos make it harder than it needs to be to ...