Heineken will collect the prestigious Creative Marketer of the Year award at adland’s big show, the Cannes Lions, this year. The company, which has in excess of 250 brands globally, has a history of ...

A large study, comparing more than 100,000 people with today’s most advanced AI systems, has delivered a surprising result: ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

Counterproductive behaviors often start as small adaptations to pressure. High-pressure environments can shift creativity ...

Ever have “one of those days?” You know, a day when someone cuts you off in traffic, your boss piles several assignments on your desk and says they need to be completed by noon yesterday, your kids ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...

Throughout my four-decade career, as an author of over 100 books, and a professor of education, I have been driven to understand the behaviors of the most creative people. Everyone is capable of ...