Spanish beer brand Cruzcampo turned brand hate into brand love by exploring its Andalusian roots and embracing the extravagance of its southern Spanish heritage. It’s summer in Seville, the sun is ...

Cruzcampo, a beer brand, resurrected Lola Flores on her anniversary using deepfake technology for their campaign in Spain to recover its iconic brand status, grow brand power and return to being a ...

The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Heineken Global Duty Free unveiled its ambition to become the top beer and cider supplier in global travel retail (GTR) by ...

You can download logos, web graphics and other CU Boulder digital assets (like letterheads and presentation templates) by completing the following form. Are you a ...

Unrivaled — the new 3×3 basketball league tipping off in 2025 that features some of the WNBA’s biggest stars — revealed the names and branding for its six teams Thursday. The six clubs will ...

We may earn an affiliate commission from links. Where do I start with Brand’s evangelical swerve? He rose to British fame with a Jesus haircut (a sign!?) and the deepest V-neck tees, espousing a ...

It’s official: We’re living in the golden age of store-brand items. Once dubbed “off-brand” or “generic,” retailers have spent years investing in R&D to create their own lines of ...

Access the latest behavioural research techniques. Access evidence-based tools and practices, including unique framework to guide your brand management efforts. Hear first-hand how industry leaders ...

Russell Brand is facing accusations of rape, sexual assaults and emotional abuse over a seven-year period. The actor and comedian is also said to have behaved inappropriately at work during the ...