But modern CRM software is really so much more than that. CRM software turns customer data into actionable information to help you find and track sales opportunities and better serve your customers.

12 Benefits of CRM Software Every Business Should Know in 2025 How to improve staff efficiency, sales and customer retention with the right CRM for your business.

Customer Data Management (CDM) is defined as an enterprise process by which customer data is gathered, stored, updated, accessed and analyzed.

Safe Software has been recognized as a Customers’ Choice in the 2025 Gartner Peer Insights ‘Voice of the Customer’ for Data Integration Tools, marking its third consecutive year receiving ...

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to ...

The customer data platform (CDP) space continues to gain momentum as big tech and emerging software companies continue to pour resources into giving greater insights into customers through real ...

Dealerships handle sensitive information, such as credit applications and personal financial records, daily. A data breach can lead to profound consequences for both the dealership and its customers.

Software is everywhere. Morningstar researchers analyze the 2025 software industry outlook and what it may mean for asset managers. Download now.